Created in Banff National Park, part tourist-snapshot, part picturesque-postcard-vista, the 10 postcards in the series are a reflection on being out of place and on the resulting perspective which affords one to see the society-encoded social rules in a new light. Short annotation on the back of the postcards are Alice-In-Wonderland-esque descriptions of a state of mind rather than a place, and tell a sequential story.
Chris Rojek in â€œIndexing, Draggin and the Social Construction of Touristâ€ notes:
A tourist sight may be defined as a spatial location which is distinguished from everyday life by virtue of its natural, historical or cultural extraordinariness. Tourist sights are predicated in a binary opposition between the ordinary/everyday and the extraordinary. This opposition is culturally constructed.
(…) Without doubt the social construction of sights always, to some degree, involves the mobilisation of myth. As a social category â€˜the extraordinary placeâ€™ spontaneously invites speculation, reverie, mind-voyaging and a variety of other acts of imagination. Sights have produced a discursive level of densely embroidered false impressions, exaggerated claims and tall stories. Of course, it is enormously difficult to disentangle this tradition of deliberate fabrications from our ordinary perceptions of sights.
The remoteness of the ‘extraordinary place’ requires abandoning our everyday life routines and replace the normally practiced rules with ones imposed by the place.